5 Tried-and-Tested Tips to Make Your SEO Strategy Better
Whoever said SEO is dead probably does not understand how the internet works.
The fact of the matter is, SEO is still very much alive. Sure, it has evolved and changed with the times. But it is still the very thing that drives every single website on the planet.
Neil Patel describes the scenario accurately.
On WordPress alone, over 2 million posts are published on a daily basis. This means that 24 blogs are being posted every second. So while you’re reading this, there are a few other similar pieces of content being posted but are not being noticed.
Because somebody else did SEO better.
Wikipedia defines SEO as “the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.”
This definition, in a nutshell, also explains why SEO will never die. As long as there are search engines, content creators will have to fight their way to the top of those search engine results pages (SERPs). SEO paves the way for that to happen.
So how do you apply SEO the most efficient and effective way possible? How do you get the results you want from it?
Tip #1: Use keywords in question form.
People go online to find answers – and to get answers, they ask questions.
Take a look at these search results below:
See that featured snippet?
“What is SEO Marketing and How it Works”.
Below that, you can also see an entire list of other related things people ask.
Let’s say your search ranking is already good enough. Research says that you have better chances of having your content ending up as a featured snippet if you answer specific questions with your content. That’s the most coveted spot up there.
Keyword research tools like Keyword Explorer would be a huge help in this regard. You can find out what keyword phrases you can come up with that start with how, who, what, when, where and why.
You also have to understand that when it comes to questions, the featured snippets are displayed in different ways.
For example, some questions show lists, while others show graphs.
Be aware of these formats and figure out what you want your audiences to see. From there, you can easily pattern what kind of questions you’re going to answer.
Tip #2: Optimize your content.
Yup, it may seem redundant, knowing that SEO is, for a fact, “search engine optimization”. But then, despite this fact being obvious, a lot of content creators still forget the most basic things.
You can’t blame them, though.
Over the years, there have been a lot of misconceptions about SEO. Some people hear SEO and imagine long blocks of sentences that are riddled with awkwardly-placed keywords.
But we know that times have changed, and the internet is now a wonderful place where top results show authentic, relevant content.
Here’s a good look at how SEO has changed:
You see, keywords is not SEO in its entirety – it’s just one itsy bitsy part of it.
Nowadays, SEO also means title tags, meta descriptions, links, and other similar elements that make the content valuable. And it’s not even just about relevance. It’s also about readability and convenience.
You also have to understand that analytics, content creation and social media marketing now play bigger roles when it comes to SEO as well.
Tools like Site Crawl can help you check each of your pages and see if you have broken links or missing tags.
Tip #3: Know what keywords your competitors are using.
Yes, you have to do your own thing. You have to be unique to stay on top of the game. But knowing what’s going to make you stand out would also require knowing what everybody else is doing.
This is why it’s important to take a peek at what the competition is up to.
Competitive research is even more useful when looking for keywords that will help you zoom up to the top.
Look at these results below:
See those areas that overlap? Those are keywords that the three businesses use at the same time. But just take a look at the opportunities here. Instead of competing with two other brands for the same thing, why not go for low-ranking keywords that only you would go after?
Hayley Sherman talks more about how to find competitive keyword opportunities here.
Tip #4: Find and fix redirect chains.
Redirects are good. They lead your audience to where they should be going.
But when these redirects become redirect chains, then you’ve got bad news in your hands.
What happens when a redirect chain is triggered? It basically leads the user from one URL to another. And because of all this jumping around, these three things happen:
- Load times become slower
- Crawlers find it harder to index your pages
- Your rankings are pulled down
This is why you need tools to check out all the processes on your page. Not only would these tools look for broken links, they would also look for these redirect chains you should be trying to avoid.
Tip #5: Use URLs that make sense to humans.
Let’s say you’re looking at two different URLs of pages that talk about the same thing.
Which one would make more sense to you, the URL at the top, or the one at the bottom?
Understand that because search engines now think the same way humans think, it is also more likely for search engines to go for the first URL instead of the second one as well. You don’t even need to use your entire content title on the URL. As long as you use relevant keywords that talk about what the page is all about, that’s considered SEO-friendly.
Without a doubt, your SEO strategy would be more efficient and effective if you target these five areas first and foremost. Couple these tips up with all the right tools, and you’re well on your way to the top of those search results.