Social Media Marketing Done Right: How to Get Sponsored on Instagram
Welcome to a social media-centric world where people are always on the hunt for all things Instagrammable.
Did you know that 40% of consumers aged 33 and below wouldn’t even travel to places that do not have great Instagram potential?
Knowing this, it wouldn’t be a surprise if you want to become an Instagram influencer. Can you imagine being paid an average of $300 per post? And if you make it to the big leagues, you can even make 5 figures and up for each post. Now, that’s the dream!
The great news is, you don’t have to be a Hollywood star or a recording artist to get paid to post on Instagram. All it takes is the right strategy, and you can get paid for what you do best, just like the celebrities.
Here are the first things you’d have to take care of to pave the way for Instagram sponsorship.
Define who you are as a brand
FOCUS – that’s one word that can help you win the Instagram race.
Although you may be interested in a wide array of topics, it’s important to find a niche you’re going to concentrate on. Would you like to feature food in your feed? Are you looking at highlighting exercise routines and overall fitness? Maybe you want each post to talk about the latest fashion trends.
Choosing a specific niche allows you to define who you are as a brand. From there, you can also choose a specific theme or style to further solidify your brand’s look. Will you use flat lays on every image? Are you looking to use a specific filter all the time?
All these can help brands figure out if your look matches their needs.
A single look allows people to eventually know what’s yours even without looking at the brand name. If you have other social media profiles and a website, make sure the overall feel will be consistent all throughout.
Know who your audience is
In your eagerness to focus on your branding, make sure you don’t forget who you’re supposed to be talking to. Your chosen niche may be a personal preference because of where your interests and knowledge lie. But when it comes to style and approach, it’s important to know what your audiences want to see.
This is why it’s important not to rely solely on trends. A certain audience may appreciate filters on your images, but another one may want a more real and unfiltered look at whatever you’re posting.
This is also extremely important when pitching to brands, as your audience should match theirs as well.
Be consistently visible
You can’t just post whenever inspiration strikes. Visibility matters a lot, especially on a platform like Instagram where a single post can easily drown underneath the posts of everyone else.
According to CoSchedule, the right frequency should be around 1 to 2 posts a day. One post should be in the morning at around 8-9AM, while the 2nd one should be around 2PM. However, you should still consider your audience’s specific browsing habits. If you know what specific time they’re online, then use that to your advantage.
Use hashtags, geotags, and brand tagging
Even regular Instagram users know how critical the use of hashtags and geotags are. Although you may use up to 30 hashtags in a single post, that’s definitely overdoing it. According to TrackMaven, 9 hashtags should be enough to give your post the boost that it needs.
Why are hashtags important?
Well, think of your hashtags as keywords. When your target audience looks for anything relevant to your content, they can use the hashtags to zoom in on all posts that match their query – including your post.
Geotags, on the other hand, filter posts the same way hashtags do – but based on location. This proves to be extremely helpful if you’re targeting an audience specific to a region.
And, of course, it is also important to tag the brands that are relevant to your post. Regardless if they’re not yet paying you, the best way to get a brand to notice you is to literally tap them on the shoulder and say, “Hey, I’m here, and I’m posting about you.”
Put your contact information on your bio
You’ve done everything right, and the brands are starting to take notice. What’s the next thing they’re gonna do? Why, reach out to you, of course!
Although Instagram allows users to send direct messages to each other, that’s just not the proper way to negotiate a sponsorship deal. Leaving an email address or a website would be the best way to make it easier for potential sponsors to contact you directly.
Now, start putting these steps into motion and start paving the way for Instagram stardom!