My blog is enough, thanks!” – No, it isn’t, and here’s why

Why is everyone telling me to invest on video and audio content when I can barely see either content form on top of the search results?

That’s definitely a valid question.

Digital marketing guru Neil Patel admits that he spends around $16,302 a month on video and audio content – that’s $2,144 on his DAILY podcast and $14,158 on his video series, which he releases thrice a week.

As for his text-based content, he spends $0 – an amazing investment on a blog that generates almost 3 million page views.

Nope, Neil’s Not Crazy for Investing in Video and Audio Content

Here’s the secret – your blog or written content may bring in visitors to your pages, but it’s your audio and video content that will create that emotional connection between you and those visitors.

Video content alone can increase brand association by 139% and buying intent by 97%!

Impressive, right?

This makes you understand why video and audio content matters. When you think about it, efficient digital marketing is only effective when you mix the right ingredients together. Thousands may be reading your blogs; but how many of them have actually converted?

Just take a look at these facts:

YouTube automatically ranks videos based on performance within 24 hours of posting. On the other hand, it takes around 90 days to even get to page 2 on Google’s results pages. That means what would take months to accomplish on Google can be accomplished in days on YouTube.
There are only are only around 525,000 podcasts that continue to be active online, while there are almost 1.9 billion websites. Competition-wise, it’s easier to become a rising podcast star than become a high-ranking website.
Did you know that there are more mobile devices on earth than there are people? In fact, 60% of Google searches are done through mobile. Hands down, it is easier to consume audio and video content on mobile, especially for people on the go.

Okay, okay. So we’ve more or less proven that audio and video content will always deserve a spot on your marketing budget. Now, how do we make it happen?

Creating a Podcast People Would Want to Listen To

Here are some tips in creating a podcast worth listening to:

Plan your content. You don’t necessarily need a script. Create an outline that details important notes, at least, unless you plan on rambling on and on without clear direction.
Invest in a decent microphone. Awesome content can be wasted if your listeners can barely hear you nor understand a word you’re saying due to poor audio quality.
Create a branding. Don’t just rely on a nice selfie. You can find someone on Fiverr who can make you a nice looking podcast cover image if you’re on a budget. Having an intro and outro will also add a professional feel to your audio content.
Promote all other content. Don’t just deliver your main message and leave. Take this opportunity to ask people to visit your blog, social media accounts, and all other places where you post your content.
Encourage listeners to subscribe and leave reviews. Your number of subscribers and reviews can help other people discover your content. So don’t forget to ask listeners to take an active part in indirectly promoting content that they enjoy by hitting the subscribe button.
Be who your own unique self. It’s nice to have content heroes you look up to, but it’s never okay to imitate them in every way. No one gets famous imitating someone – be yourself and the rest will follow.