How to Build an Irresistible Customer Referral Program

How to Build an Irresistible Customer Referral Program

If there’s one powerful tool that business owners often forget (especially in the middle of their digital marketing frenzy), it’s gotta be word of mouth.

In a study by Nielsen, they found out that 92% of consumers listen to recommendations made by their family and friends.

That’s an amazing number!

So how can you take advantage of word of mouth?

You need a strong push that will make your customers feel the need to refer your products and services to their peers.

The solution? A customer referral program.

The AMA Journal of Marketing published a study that says referred customers actually bring in profit margins that are higher by 25% compared to other customers.

If that doesn’t convince you, I don’t know what else will.

Here’s how you can create an effective customer referral program:

1.Set your goals.

Think about what you want to accomplish. Are you hoping for better sales? What about a wider reach in specific locations? Do you want to retain first-time customers?
With these goals laid out in front of you, it’s easier to figure out your next steps.

2.List potential sources.

Where will these referrals come from?

Your current customer pool. Past customers that didn’t come back. People who’ve been considering your products or services, but have not really made that purchasing decision just yet. Even your vendors can be potential sources of referrals. The possibilities are endless!

3.Shortlist your strongest contacts.

You probably have a lot of people on your list, so let’s cut that down to a shorter list.

Think about people who would refer you even without an incentive. These are your strongest contacts. These could be people who’ve been loyal to your brand, or vendors who you’ve come to trust. They could also be industry insiders.

Note that we’re not discounting contacts who would possibly ask for an incentive (we’ll discuss that later on). We’re just segregating your contact list into different categories so that we can plan a more strategic approach.

4.Plan your incentives.

Before you start computing how much cash you’re gonna give out, look at this study from the University of Chicago first. It says that non-cash incentives are actually 24% more effective in getting the results you want compared to non-cash incentives!

What kind of non-cash incentives can you give out?

Airbnb gives a $20 credit for every successful referral. Dropbox gives you more storage when you refer friends. Be creative! There are more non-cash incentives you can give out that you think.

5.Find ways to alert customers.

Now, let’s find ways to spread the word.

Of course, some platforms are a given – social media marketing, newsletters, blogs, and even email signatures and calls to action.
It’s also important to prepare something that would detail the entire incentive program. Prepare scripts for your customer service associates to follow. Create a referral kit that people could use to share information about your business, products and services to their friends. This kit could contain ebooks, case studies, posters, videos, etc.

You could also have a solid landing page where people can give details about their referrals. If you have a different system for your referral program, then make sure you have detailed information that people can easily understand.

6.Track your progress.

This part is probably the most crucial step in the process.

Having a solid tracking system will show you whether your strategies are bringing in the results that you need. If you feel that you’re not going towards the right direction, then it would be easier to tweak the process along the way.

More importantly, you need to track every referral (who referred them, when they were referred, etc.) simply because you gave a promise to your contacts, and proper tracking is the best way to see if your promises are being fulfilled for every result they deliver.

7.Show appreciation.

Sure, you already gave them an incentive. But more often than not, a simple word of gratitude is more important than any incentive in the world.
Always thank referrers for their contribution. Remember – they’re also part of your team!

Are you ready to get started?

4 Critical PPC Elements Your Digital Marketing Consultant Should Be Using

4 Critical PPC Elements Your Digital Marketing Consultant Should Be Using

It isn’t surprising to see that some marketers still doubt the power of PPC marketing. After all, there are a lot of other digital marketing formats that are not only more popular, but have also proven to be more effective.

Well, guess what. You’re actually missing out on a lot of opportunities!

PPC campaigns can bring not only more traffic, but also more conversions into your site – you just have to know how to do it right.

Here are 4 things every PPC campaign needs to give you the results that you need.

Keyword Research

Anything related to a search being done requires keywords. But how do you choose the right ones out of the hundreds of variations that you can choose from?

Any digital marketing consultant will tell you that keyword research is a critical element in any kind of campaign, even more so when it comes to PPC. You see, it’s not just about using relevant keywords. It’s also about gauging how many people look for certain keywords in specific localities, and looking at what keywords would have the most decent competitive density.

Competitor Research

It’s not enough to just look at your own strategies; it’s also important to look at the way your competitors do things.
For each strength that the competition has, you need to have an action plan that counters it. And for every weakness they show, you have to be ready to take advantage of it.

Any gap in your competitor’s strategy allows you to come up with keywords and campaigns of your own that will help you take the lead. SEMrush actually has a tool that provides Gap Analysis reports. You can also check what keywords your competitors are using, which ones are working out for them, and which keywords they haven’t used yet.

Ad Groups, Keyword Planning, and Landing Pages

The two previous steps should have given you a solid list of keywords to use for your campaign. Now, it’s time to plan where to use them and how to use them.
You can use a keyword tool that has the ability to organize your keywords per ad group. This is also the perfect time to add a few negative keywords so that your own ad groups do not end up competing with each other. Do an audit on your landing pages to make sure that no problems are encountered when visitors start clicking on your ads.

Competitor Tracking

You may feel that the competitor research you did at the start was enough – it isn’t. Just as you are tracking your own progress, you should be tracking your competitor’s too. You have to remain updated about any tweaks they might be making, as well as any changes in their results.

Remember that because you took your competitor’s data into account when you formulated your strategies, the smallest change on their end could affect your results, too.

Don’t worry – there are a number of tools out there that could help you gain more insight into each of these elements. The important thing is knowing how to use them.

More often than not, having a digital marketing consultant on your side would be the best way to maximize the results that these elements bring. You may feel that you’re doing okay now; but with an expert on your side, you could reach targets that you never even thought of setting before.

Common Google Ads Mistakes That Could Be Draining Your Resources

Common Google Ads Mistakes That Could Be Draining Your Resources 

There’s no doubt about it. Google Ads have changed the internet advertising game for so many businesses and brands.
But despite the success a lot of people have from it, we can’t say that everybody’s getting all aces.

Some have tried Google AdWords in an effort to boost their digital marketing campaigns, but did not get the results they were expecting.
Some may have seen a little spike in their performance in terms of sales and lead generation, but are hoping to see more.

Some may also feel like they’ve nailed it, but could actually have more opportunities if only they knew how to maximize the actions they’re already doing.

Well, it’s about time you learned about common mistakes people commit when they launch Google Ad campaigns. This way, you can do some self-assessment and find that a-ha moment that will make you realize why you aren’t getting the results you can potentially have.

Mistake No. 1

Leaving the default settings that include Google search partners and the Google Display Network.
When you create a Google Ad campaign, there are default settings that automatically include the Search Network and the Display Network.
Though this may seem like a good idea to someone who’s just starting out on Google Ads, this could be a terrible mistake, and here’s why.

Let’s say your goal is lead generation. The Display Network is actually notorious for giving low conversion rates. This means that you might be pulling up your cost per acquisition without bringing in any clicks.

As for the Search Network, your ads will only appear on Google and its search partners – nowhere else. This means you could be passing up on some opportunities.

Selecting both at the same time will also land your ads on relevant pages, but will not really appear on active searches that include your keywords – another money-wasting act.

Mistake No. 2

Failing to grow your negative keywords list.
Keywords ensure that your content shows up according to relevance. Negative keywords do the exact opposite.
Let’s say you add the word “global” as a negative keyword. This means that when people do a search that has “global” in it, your content won’t show up in the results.
Why is this important?
It ensures that your content does not show up in unrelated searches that may have used a few keywords that you utilize. If you only offer local shipping services, for example, and you use the keyword “shipping service”, your content would show up even if people are looking for global shipping services.
Start with around 50 to 100 negative keywords. As you find out more about your target audience’s searches, you can keep refining and adding more to the list.

Mistake No. 3

Having no conversion actions.
Here’s a question for you – how do you figure out if you’re getting any returns if you don’t have anything in place to compute it?
Well, that’s the exact thing you’re doing if you don’t have any conversion actions in place.
No matter how many ads with relevant keywords you set up, having no conversion actions will only waste your time and resources.
Conversion actions include form submissions, newsletter sign-ups, click-to-calls, and other calls to action. Make sure your ads are optimized for these actions.

Here are other mistakes you might be committing in setting up and running your Google Ads:

Poor keyword research

Sticking to a single ad instead of having varied ads depending on your needs

Failing to add extensions

Ignoring local and regional trends

Failing to use Google Ads’ “Experiment” feature

Google Ads is a nifty tool, but failing to make the most out of it could be a drain on your resource. Instead of just experimenting on your own and trusting your gut on what to do next, talk to an expert and see what kind of results you can actually gain from using the tool right.

How to Make Instagram a Critical Part of Your Social Media Marketing Strategies

How to Make Instagram a Critical Part of Your Social Media Marketing Strategies 

If you don’t know Instagram, I don’t know what rock you’ve been living under in the past few years. But hands down, it has become the go-to social media platform for anything image-centric.
Every social media specialist knows that Instagram is the place to go especially if you have a fairly younger audience. Out of over 1 billion users, 60% of those in the US are under 30 years old.

It’s also good to know that over 80% are from outside the US. So if you want to reach a more global audience, it’s starting to look like a pretty good investment.

Here are a few tips for those who want to make Instagram an integral part of their social media marketing strategy:

Use hashtags

On Instagram, posts that have at least one hashtag gets 12.6% better engagement than all other posts without it. This alone describes how important this symbol is for Instagram users.
Here’s the tricky part. Your hashtags can’t be too specific or too unique because nobody would probably be searching for it. You can’t make them too general either, because your content will just drown in a sea of similar other posts.
Research also shows that posts with 9 hashtags seem to get the best engagement. Going for hashtags with around 21 characters would be best, too.

Spread the word

As with all other social media platforms, you can’t survive on Instagram if you use it on its own. It’s always best to cross-promote your Instagram posts not only on your Facebook account, but on marketing emails, blogs, and landing pages, too.

Run a contest

Instagram users are always excited to participate in contests, which is awesome if you need to increase brand awareness. In fact, contests on Instagram can get 3.5 times more likes compared to regular posts. It also receives up to 64 times more comments!
This would be even better if you incorporate unique hashtags for contest entries.

Use emojis

If there are some of you who still find emojis as immature and inappropriate, you evidently have not discovered what wonders they can do for your engagement. 56% of profiles on Instagram actively use emojis, and in the last year alone, emoji usage increased by 19%.
Emojis make every post more engaging and inviting. Even when responding to your follower’s comments, adding emojis makes every interaction seem friendlier and more personal.

Post videos

Instagram may be image-centric, but the rising demand for video content has not gone unnoticed. This is why from the initial 15-second limit to video content using the platform, Instagram has increased the allowed timeframe to 60 seconds. And if you’ve been dabbling in video marketing, you know for a fact that you can do a lot in those 60 seconds.
Does it work? Well, photos may be getting more likes on Instagram. But videos get twice as much comments.

Have perfect timing

People don’t stay awake and online 24/7. This is why you need to have perfect timing when posting content on Instagram.
You’ll also notice that the platform is more fast-paced. Post something now and it will have a dozen other posts on top of it on your followers’ feeds in a matter of seconds.
Find out more about your target audience and see when they’re most active. Usually, Sundays show the lowest engagement. Weekdays are usually better. Posting at around 9PM would often show a higher number of interactions. A lot of users are also scrolling about at around 8AM.

Feature faces, not just things

Although you’d probably want to show images of your products, your followers will always look for a face to relate your brand to. In fact, Instagram posts that have faces in it usually gets 38% more likes. So squeeze in a facial shot or two every so often.

Without a doubt, Instagram can open up a load of opportunities for your brand. Apply these tips above, then let us know what results you see on your social media marketing.

Google Made an Algorithm Change! Is My Content Marketing Going Down the Drain?

Google Made an Algorithm Change! Is My Content Marketing Going Down the Drain? 

Here’s the trickiest part about content marketing and Google – the way Google works is about as unpredictable as an accident or a natural calamity.

No one really knows for sure how Google thinks or when they make algorithm changes. But one thing’s for sure – because people (aka YOUR audience) are perpetually changing, Google would have to change regularly as well. After all, we’re all in the business of trying to adapt to how consumers think.

But first things first – what are Google algorithms?

Algorithms are a set of guidelines that dictate how anything is going to work.

Google algorithms dictate how search results are filtered. It’s an entire system that serves as a gatekeeper telling you whether your content is worthy of page 1 or not.

Knowing what these algorithms are for is simple enough. But understanding how they work, especially with Google’s penchant for vagueness, is an entirely different story.

The 200 Elements that Google Considers

Yes, you read that right. There are over 200 factors that Google considers before it can decide whether your piece should go on top of the search results, or if it should even be considered as a result at all.
This alone tells you how complicated SEO really is. It’s not something you’ll dismiss as something you can learn in one sitting as you watch a YouTube tutorial. It’s something that, more often than not, is best left to experts that really know what they’re doing.

These elements are categorized under these groups:

1.Backlinks (total number of pages, age of the domains where the backlinks come from, etc.)

2.Brand signals (brand keyword searches, brand’s social media presence, brand mentions, etc.)

3.Domain (keyword appearance on domain name, domain registration length, etc.)

4.Off-site webspam (unnatural inflow of links, low-quality directory links, etc.)

5.On-site webspam (links to bad pages, redirects, distracting ads, etc.)

6.Page-level (keyword used on title tag, keyword used in description tag, etc.)

7.Site-level (contact information, valuable content, site architecture, etc.)

8.Special rules (user browsing history, geo targeting, safe search, etc.)

9.User interaction (organic click-throughs, bounce rates, repeat traffic, etc.)

It’s complicated, all right. But Google does that for a reason.

Remember that these searches are made FOR humans. They’re meant for consumers and users looking for answers to questions. You can’t run an effective search engine marketing campaign if you’re only looking at making money for your business. Otherwise, Google would be spouting spammy and salesy content that does not really bring any value to the user.

I Don’t Understand All Those Algorithm Factors. Is My Brand Doomed?

Nope, it’s not.

Neil Patel is one of the biggest digital marketers around, and even he shows major drops in traffic even if he makes no significant changes and remains awesome at what he does.

See that drop from February to April? There was a 25.18% drop in traffic, considering that there weren’t any seasonal factors to speak of, or any significant changes made to his website.

What does this tell us?

That it’s okay for your traffic to fluctuate and that you don’t need to overthink and panic about every single Google algorithm update.

Shocked?

Neil stands by his belief that he doesn’t need Google to tell him what to do – he depends on his followers to tell him that. Considering that he doesn’t really base his actions on Google’s algorithm changes, just look at how his numbers jumped from 2017 to 2018.

His traffic may have dipped in April of 2017, but he continued thinking about the kind of content that HIS AUDIENCE wants and needs. And in the long run, that approach made his numbers get better.

Take note that just because you shouldn’t be jumping to change something each time Google releases an algorithm doesn’t mean that you shouldn’t care about SEO. SEO makes the online world go round. Without it, all hell will break loose and there wouldn’t be any chance for valuable content to be found.

Simply put, long-term SEO success is the dream. Go for the steady (although possibly a bit slow) increase instead of the quick upward motion then zooming right back down in terms of traffic.

Here are a few ways for you to ensure success over the long-term.

Pruning and Cropping Your Content

Ideally, this should be done at least once a year.

Pruning and cropping means updating and improving your current content. Yes, you’ll definitely notice a drop in traffic right after a pruning and cropping session. But if you wait for the storm to pass, you’ll eventually triple your traffic slowly but surely.

How is this done?

List down every single URL on your website. There are tools like Screaming Frog that will ensure you don’t miss out on anything. Next, check each page’s traffic via Google Analytics. Then, check all the backlinks on every page, and lastly, check out each URL’s social shares.

Have all this information listed on a spreadsheet.

Now that you have a list, sort them into these 4 piles:

Optimize

They land under “optimize” if the page has value. This means that it’s getting decent traffic, backlinks and social shares. You can try updating the content, or add a few internal links to make it even more relevant.

Delete

As for pages that are the exact opposite of the pages you’ll want to optimize, the best way to deal with them is to delete them altogether. Pages that do not receive any traffic and have no backlinks and shares are only taking up space on your site. Just make sure that you fix any links that may be redirecting to this page.

Redirect

Sometimes, you’ll end up creating two pieces of content that are very similar to each other. In this case, just combine the content and redirect to the more popular URL. Make sure you readjust any links going into either page to make sure everyone lands on the right spot.

Do nothing

If the page is doing great and there are no other improvements to be made, leave it as is.
Note that if your blog or website has not been updated for years, then the pruning and cropping may take a long time. This is exactly why you should start making it a consistent effort.

Other Tips to Trigger Long-Term SEO Success

Although pruning and cropping would already work wonders on your long-term content marketing results, these additional tips would ensure that your results would go even further.

Target an international audience. Go for audiences with a high population and a high GDP.

Fix broken media files and links.

Use your Google Search Console to find errors that need to be fixed. If you’re unsure how to use it, you can hire a developer to do this for you.

Build your brand. Google is for people, and people follow their trusted brands.

Monitor your competition. Knowing their every move allows you to outsmart them at every turn.

To cut the long story short, don’t run around in a panic-stricken state each time Google makes an algorithm change. SEO is SEO. Although there are minor tweaks here and there, as long as you look at your own audience’s behavior and think about what’s best for them, you’ll end up with better numbers in the long-term. After all, that’s the exact point of search engine marketing – delivering content for the people.

Low Email Click-Through Rates? Here’s the Secret of Digital Marketing Experts

Low Email Click-Through Rates? Here’s the Secret of Digital Marketing Experts 

You’ve probably heard other people say that email marketing doesn’t really work. And when you think about all those marketing emails going straight into your spam folder, you’d probably agree with them.

But then again, digital marketing gurus from Convince and Convert say that people spend 138% more on products marketed to them via email compared to those who discover products through other platforms.

Who wouldn’t want to take advantage of that?

You see, email marketing isn’t just sending out emails – it’s about sending emails the right way, to the right people.
So let’s start with knowing how NOT to scare people away through your emails.

Your first sentence alone can make all the difference. It only takes a 10th of a second for people to form a first impression about you. Botch that opening, and you throw all chances of your email working out the window.

Here are opening sentences you should avoid at all costs when writing content for your email campaign:

    “Hi, my name is…”

    This line may have catapulted Eminem to superstar status, but it’s definitely not going to work for your emails.
    Guess what – your name appears not only on the “From” field, but on the signature as well. And this is not a college meet-and-greet; it’s an opportunity to show that you’re an authority in your field. And when it comes to digital marketing, authority is everything.
    Instead of wasting an entire line on your name, go straight to the point. Jump to a relevant statistic, or mention a fact that makes your recipient go, “Yup, this is meant for me.”

    “I’m from…” or “I work for…”

    The moment you start your email by saying who you work for or what company you’re from, they immediately put their walls up. They immediately see you as someone who’s out to sell them something.
    Don’t get me wrong, though. I’m not saying that you can’t say who you work with or what you do in the entire email. I’m just suggesting that you do it naturally.

    Take a look at this example from HubSpot:

    See how natural that was? It actually felt like an acquaintance reaching out, and not an unknown salesman knocking on the door.
    What if you don’t have any connection with the recipient just yet?

    Then skip the company mention for now and leave it to the latter parts of the email. Find something else to capture the recipient’s attention, preferably something that addresses their pain points, or something that you know they are already interested in.

    “Did you know that…”

    Best practices in content marketing include the use of statistics and facts. Yes, data is always a great way to start your email. Unfortunately, this opening has been used by soooooo many marketers and salespeople before that it has become cheesy and highly predictable.

    So what’s the best way to create a sense of inclusivity (and hopefully some urgency) when you use statistics to open up your email content?

    Just say it.

    Instead of saying, “Did you know that email marketing can deliver an ROI of up to 4400%?” just say, “Email marketing can give you up to 4400% of ROI when done right.”
    If that feels too abrupt for you, then you can go ahead and personalize it a little. Say, “You may be at a point where you’re giving up on your email marketing altogether. But we have seen our clients get up to 4400% ROI on their campaigns, so now’s not the time to call it quits just yet.”

    “Congratulations!”

    Who doesn’t want to be congratulated on huge milestones? It definitely makes people feel good when people recognize them for a job well done. However, when it comes to email, the word “Congratulations” has been given a whole new meaning.
    “Congratulations, you have been chosen for a raffle that can give you up to $1M in prizes!”
    “Congratulations, you’re one of the chosen recipients to an amazing prize!”

    Sounds familiar?

    Yup, those are the usual opening lines to emails that usually end up on your spam folder. Now, some of them may be legit and could actually be sending you a genuine congratulatory message. But will you risk having your email lumped in with those form emails that recipients avoid like a plague?

    The same rule still applies here – just go straight to the point!

    Avoid your dilly-dallying. Instead of saying, “Congratulations on your new website!” you can say, “I saw your new website, congratulations on that! It looks like an exciting time for your company, considering the steps that you’re taking towards a more digitized platform.”

    “I hope you’re doing well…”

    You may think that this shows concern and creates a connection. But this is not your friend you’re writing to – it’s a potential client, follower, or partner.

    It’s also the same thing as opening a first date by saying, “How’s the weather?” It automatically tells your date that the evening is going to be boring.

    Skip the small talk. Jump straight to the core of your message. Always keep the do’s and don’ts of content marketing in mind. Remember that this is still content, but delivered in a more personal manner. Hit them right where it hurts right away so that they know that this is something that’s going to benefit them.

    Open smart, open strong. That’s one thing you have to remember each time you send out an email. With people all around the world opening dozens of emails each day, you don’t want to be the one that gets sent straight to the trash bin. You want to be the person whose emails they will always look forward to each and every time.

4 Basic UX Principles That Can Change the Way You Look at Your Website

4 Basic UX Principles That Can Change the Way You Look at Your Website 

There was a time when people had no inkling about UX and what it’s about.
Today, the term is becoming a more familiar word in the world of digital marketing. In fact, Google searches for the term “UX” has grown by more than 5,000% over the last few years.
But like that trigonometric concept that has been around since forever but you couldn’t grasp fully until now, a lot of digital marketers still wonder what it is, how it’s done, and how it can help their brands.
The scope may be a little wide, but you have to start somewhere. The four questions below that address the four most basic UX principles would be a good place to start.

How do you analyze and use data?

Ask any website owner about how they use their data and when they say, “I use it for nothing more than to see how my website is doing,” then UX isn’t in the picture just yet.
One basic principle of UX is making sure that you have relevant data that you can use not only to check on your current status, but also:
To see how your customers are interacting with your pages
To plan on what you can improve on
Accessing all of your data from a centralized location like Google Analytics helps make this process more streamlined. It would also help if you have regular analytical audits to ensure that you can get rid of the simplest issues right away. Things like 404 errors and broken links can ruin the user experience, and a thorough audit allows you to fix them before you start losing visitors to certain pages.

What metrics do you track?

We started off with the need to analyze and use data accordingly. Now, for that data to make sense, you need to have a set of metrics to monitor.

Focus on these three engagement metrics:

Bounce Rate

The bounce rate describes the percentage of people who left a page after visiting it. Note that this only counts visitors that visited this single page on a single session.

Exit Rate

The exit rate describes the percentage of visitors that left a page to visit other sites, but also possibly visited other pages within your site before doing so. It is different from the bounce rate in the sense that it looks at visitors who left on the LAST PAGE they visited, while a bounce rate counts visitors who only visited a SINGLE PAGE, nothing more.

Time on Page

This computed the average amount of time that customers spend on specific pages.
Engagement metrics are always the most important, basically because they define the entire user experience of your visitors.

Let’s say you noticed that people spend time on different pages on your site, but the exit rates reflect that everyone leaves on a specific page. It’s possible that the content on that page is not as valuable as you would like, or it could be overly-filled with too many links to external pages and no links to other pages within your site.
You may also notice a high bounce rate on one page. The same issues might be happening there.
Seeing a ridiculously low time on page on a page could show you that there’s not much value there for a visitor.
By monitoring these metrics, you can pinpoint specific problems, analyze other relevant data that could be connected to these results, and come up with solid plans on how to improve those numbers.

Do you get feedback from actual users?

The third important UX principle is qualitative data.
Qualitative data is taken from user feedback. This helps you understand what problems your visitors encountered on your site, what areas they didn’t like, and what things they feel are missing.
Bounce rates, exit rates, time on page – these show quantitative data. As for your qualitative data, they describe why your quantitative data is like that.
Polls and surveys are a great way to collect qualitative data.
Some website owners admittedly steer away from these tools because they feel that page visitors can’t be bothered to submit feedback. In reality, your visitors’ response would depend on how you collect feedback.
If, for example, you notice people leaving the checkout page too quickly without bothering to pay for their purchases, you can ask something as simple as, “What stopped you from making a purchase today?” You can then give them a list to choose from, and a space where they can say things like, “I didn’t know there was an extra charge for overnight shipping,” or “I don’t want to be redirected to an external payment page.”
From there, you can find ways to address specific concerns and make the user experience better.

How consistent are you?

Consistency rounds up the four basic principles of UX.
You know how you hate it when you always fix your desk a certain way, then someone else steps in and does it for you in an entirely different way? All of a sudden, it takes you forever to find your pens, your notebooks, and everything else you need. That’s because the norm is ruined; the consistency isn’t there.
Imagine having a search bar on the upper right side of your homepage, then having it moved to the upper left on the About Us page, then showing it on the bottom of the page on your blog. As a user jumps from one page to another, it becomes a struggle for them to make a search. It ruins their experience.
To remain consistent, you have to focus on these page elements:
Intuitive navigation (Is it easy for visitors to find what they need?)
Layout (Do your pages have a strong visual hierarchy?)
Content (Is your content relevant, consistent in format and stays true to your branding across all pages?)

It’s a simple concept – the more consistent you are across all pages, the less brain resource your visitors need to move around. Everything becomes automatic and effortless to them. That makes them happy.

Although it doesn’t guarantee you a top spot on search engine results right away, it does make your visitors happy, improving the overall stats of your page. So although the journey would take a little time and effort, it would eventually lead to that sweet spot on top.

My blog is enough, thanks!” – No, it isn’t, and here’s why

My blog is enough, thanks!” – No, it isn’t, and here’s why 

 

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Why is everyone telling me to invest on video and audio content when I can barely see either content form on top of the search results?

That’s definitely a valid question. 

Digital marketing guru Neil Patel admits that he spends around $16,302 a month on video and audio content – that’s $2,144 on his DAILY podcast and $14,158 on his video series, which he releases thrice a week.

As for his text-based content, he spends $0 – an amazing investment on a blog that generates almost 3 million page views.

Nope, Neil’s Not Crazy for Investing in Video and Audio Content

Here’s the secret – your blog or written content may bring in visitors to your pages, but it’s your audio and video content that will create that emotional connection between you and those visitors. 

Video content alone can increase brand association by 139% and buying intent by 97%! 

Impressive, right?

This makes you understand why video and audio content matters. When you think about it, efficient digital marketing is only effective when you mix the right ingredients together. Thousands may be reading your blogs; but how many of them have actually converted?

Just take a look at these facts:

Okay, okay. So we’ve more or less proven that audio and video content will always deserve a spot on your marketing budget. Now, how do we make it happen?

Creating a Podcast People Would Want to Listen To

Here are some tips in creating a podcast worth listening to:

  • Plan your content. You don’t necessarily need a script. Create an outline that details important notes, at least, unless you plan on rambling on and on without clear direction. 
  • Invest in a decent microphone. Awesome content can be wasted if your listeners can barely hear you nor understand a word you’re saying due to poor audio quality.
  • Create a branding. Don’t just rely on a nice selfie. You can find someone on Fiverr who can make you a nice looking podcast cover image if you’re on a budget. Having an intro and outro will also add a professional feel to your audio content. 
  • Promote all other content. Don’t just deliver your main message and leave. Take this opportunity to ask people to visit your blog, social media accounts, and all other places where you post your content.
  • Encourage listeners to subscribe and leave reviews. Your number of subscribers and reviews can help other people discover your content. So don’t forget to ask listeners to take an active part in indirectly promoting content that they enjoy by hitting the subscribe button.
  • Be who your own unique self. It’s nice to have content heroes you look up to, but it’s never okay to imitate them in every way. No one gets famous imitating someone – be yourself and the rest will follow.

Is Guest Blogging a Waste of Time? Even Neil Patel Doesn’t Think So!

Is Guest Blogging a Waste of Time? Even Neil Patel Doesn’t Think So! 

 

 

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Most people don’t see the value of writing guest posts. After all, if they’re going to pour out their creative juices, why put it on someone else’s page? Might as well put it on their own blog, right?

If this is the same mindset you have, then I’ll be blunt in telling you that you’re throwing tons of leads out the window.

Even digital marketing guru Neil Patel admits that he uses guest posting as one of his major lead generation strategies.

If someone who has already risen to the top still believes in the power of guest blogging, who are we to say otherwise?

Here are 5 essential tips you need to remember in creating lead-generating guest posts.

  1. Find relevant websites.

Just because a certain website is popular doesn’t automatically mean that you should attempt to write a blog post for them. If your target audience includes men aged 35-50, would it make sense for you to target a women’s online magazine? I don’t think so.

Look for a blog that also caters to the same audience your business is trying to reach. This way, you are sure that the people you’re reaching will definitely qualify as leads for your business. 

  1. Make sure the site is credible.

Anything that is linked to your brand will automatically be a reflection of who you are. Be careful in being associated with sites that are not seen as credible, or that have a less than positive reputation. 

How can you check credibility?

Look at what kind of posts they have, and the kind of feedback they receive. If audiences stay away from the site because they are known to publish inaccurate information, do you think that would reflect nicely on your brand? 

Some sites may also be notorious for other things – having too many ads, accepting too many sponsored content, etc. If you don’t want people to think they’ll have the same experience on your own pages, then steer clear of posting as a guest on these places.